Hoodia is a Succulent botanical and is part of the Genus: Trichocaulon and belongs to the Family Name: Asclepiadaceae. There are approximately twenty plants within the Hoodia genus family, however, Hoodia Gordonii is the unique plant that South African San bushmen have used for generations to endure long hunting expeditions.

Hoodia Gordonii was discovered and used by the San tribe from the Kalahari, South Africa, since prehistoric times. They chewed the bitter Hoodia plant twice a day to suppress hunger and thirst during long hunting trips. This plant contains the miracle molecule p57 that was recently translated into a obesity cure.

Hoodia Gordonii is a leafless spiny succulent plant ( not a cactus ) with fleshly finger-like stems. Rows of thorns are present along the stems, bearing flesh coloured flowers. Hoodia Gordonii grows naturally in the harsh desert conditions of South Africa. Now Hoodia Gordonii has been found in the semi-deserts of Zambia, Zimbabwe, Botswana, Namibia, Angola, the Republic of South Africa, and now found in some other arid regions of South American Nations such as Chili, Peru and some regions of West China including Gansu, Sichuan and Shanxi.

Scientists at the South African Center for Scientific and Industrial Research were the first to successfully prove that Hoodia contains a miracle molecule that suppresses the appetite. Later, a human clinical trial was conducted by scientists in Leicester England. A group of morbidly obese men and women participated. Half the group were given Hoodia and half were given a placebo. At the end of 15 days, the group on Hoodia had reduced their food intake by 1000 calories a day. Given the average daily diet is around 2200 calories, this was a stunning success.

It has been established that the P57 molecule found in wild harvested Hoodia Gordonii works by mimicking the effect that glucose has on nerve cells in the brain in effect fooling the body into thinking it is full, even when it is not, thus curbing the appetite.

Independent tests conducted in Leicester, England on obese individuals from all walks of life have proved that over a 15-day period, food intake was reduced by 1000 calories a day.

Hoodia is registered as a protected species to prevent Bio-Piracy but is allowed to be grown on a handful of commercial farms in South Africa owned by private farmers.

The Hoodia Gordonii plant originated in the southwestern part of Africa and grows best in the semi-arid areas of South Africa primarily the Kalahari. In its native habitat it is extremely difficulty to identify because it looks similar to succulents of the same family of which there are many. Only an experienced botanist or as the case in South Africa with Hoodia Gordonii a San people can identify the plant prior to it's blooming.

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